Marketing is morphing.

... and the indications are everywhere. Marketers face new imperatives to use digital technologies to engage their customers in an interactive dialogue.

New World Digital Entertainment’s suite of permission-based digital marketing platforms enables marketers and publishers to use this rapidly evolving online interactive marketing space to achieve a new, enhanced relationship with their customers.

A branded desktop application (BDA) is the best way for a brand to stay connected with its customers after they leave the website. BDAs can include rich media, animations, updating information channels, community, and utility-oriented features that keep users engaged in an ongoing direct brand relationship.  Our integrated BDA support services enable content management and delivery, database services, data collection, reporting capabilities and distribution tools.

This is also a time-sensitive way to interact without having to depend on your audience to open an email which may have been blocked or redirected into a junk mail folder.

The Cottonelle Puppy ScreenMate and Communicator was developed to deliver branding and promotion in six different international markets. It is no in its third year of production. Since November 2002, over two million Cottonelle puppies have been downloaded.

• A "Puppy Tracks Sweepstakes" is integrated into the application
• The puppy interacts with the user and can perform tricks
• New puppy tricks are updated over time
• "Puppy Stuff" is a one-click installation featuring screensavers, wallpapers and buddy icons
  >>Download<< the Cottonelle Puppy 3.0 Communicator and ScreenMate